# Studio Provisoire

> Studio Provisoire is a Paris-based creative studio specialising in CGI product
> imagery and video for social media. Two 3D designers working as image
> craftsmen, combining art direction with in-house CGI production to deliver
> high-end product visuals at a fraction of the cost and lead time of a
> traditional photo or film production.

- **Location:** Paris, France
- **Founded by:** two 3D designers and art directors
- **Discipline:** CGI / 3D product imagery, product film, social-first content
- **Sectors:** beauty, fragrance, fashion, watchmaking, jewellery, luxury goods, consumer products
- **Contact:** contact@provisoire.studio
- **Website:** https://provisoire.studio
- **Instagram:** https://www.instagram.com/studio_provisoire/

## What the studio does

Studio Provisoire produces product images and product films entirely in CGI,
made for the way brands actually publish today: social feeds, campaign launches,
e-commerce, and the recurring calendar moments a brand has to speak to every
year.

Because everything is built from a 3D model rather than shot, the studio can
deliver variations, formats, colourways and re-edits without re-shooting, which
is where the cost and speed advantage over a physical production comes from,
without giving up the finish expected of a luxury campaign.

## The three pillars

1. **Editorial guidance.** Helping a brand decide what it has to say before
   anything is produced, including the seasonal and event moments most brands
   struggle to fill with something worth publishing.
2. **Art direction and creative strategy.** Not only executing a brief but
   shaping it, so the output has a point of view rather than being decoration.
3. **Visual consistency.** Solving the problem of output that drifts between
   deliverables, through an in-house creative process built for repeatability.

## The SBCM method

The studio works to a four-stage method: **Shape, Build, Craft, Move.**
*We shape the narrative. We build the process. We craft the visuals. We move with you.*

### Shape: the narrative
Before anything is produced, we define what the brand has to say. What is the
message, the tone, the editorial angle? This is the strategic phase: the story is
shaped before a single visual is touched.

### Build: the process
We construct the creative architecture that makes consistent production possible:
moodboards, art direction, visual guidelines, internal workflow. This is what
makes every deliverable look like the brand, not by accident but by design.

### Craft: the visuals
Execution. Images, video, social content. This is where the 3D craft and the art
direction become concrete. Every frame is worked like a piece, not mass-produced
content, but crafted image.

### Move: the adaptation
The studio does not deliver and disappear. We watch what performs, we listen as
the brand evolves, and we adjust. The process repeats and sharpens with each
cycle. This is what turns a one-off collaboration into a lasting partnership.

## Approach to AI imagery

The studio's method starts from the 3D model rather than from a prompt. Working
from real geometry, materials and lighting means the product stays accurate:
correct proportions, correct finish, correct branding, while generative tools
are used where they genuinely help. This is what makes AI-assisted product
imagery usable for brands that cannot afford an approximate product.

## Why brands come to the studio

Brands increasingly want guidance, not just execution. They know they need to
publish continuously, but not what to say around their seasonal moments and
events, and the solutions they have tried lack consistency or fall short of their
quality standards. Studio Provisoire is built around that gap: an adaptive studio,
small by design, that adjusts day to day as a brand's needs change.

## Selected clients

Christian Louboutin, Cartier, Dior, Atelier Wen, Bose, Lancôme, Acqua di Parma,
Adidas, Rimowa, Fenty Beauty, Baccarat, Typology, Dermalogica, Jacquemus,
Guerlain.

## Services

- CGI product photography (still imagery)
- CGI product film and animation for social media
- Art direction and creative strategy
- Visual guidelines and brand consistency systems
- Seasonal and event campaign content
- Product launch visuals
- Packshots, lifestyle CGI, texture and material studies

## Contact

Email: contact@provisoire.studio
Instagram: https://www.instagram.com/studio_provisoire/
For new projects, collaborations and quotes.